For Tea Time, a vibrant bubble tea restaurant based in St. Petersburg, Russia, we developed a playful and energetic brand identity that captures the youthful spirit of the brand and its charming capybara mascot. Tea Time’s mission is simple—bring joy, flavor, and fun to every cup—and the visual language we created brings that mission to life through bold colors, expressive design elements, and a strong sense of character.

The identity blends cheerfulness and modern flair, using a bright and diverse color palette that evokes curiosity and delight: electric pink and citrus orange convey energy and excitement, mint green adds a sense of freshness and vibrancy, while deep indigo grounds the brand with a sense of cool confidence. The capybara mascot acts as the face of Tea Time—quirky, approachable, and full of personality—connecting with customers of all ages and making every interaction feel friendly and fun.

Typography is bold and bubbly, with rounded forms that reflect the shapes of tapioca pearls and bubble tea cups, reinforcing a sense of lightheartedness and approachability. Custom illustrations and patterns add layers of personality, ensuring the brand stands out in a competitive market.

The result is a cohesive, joyful identity that positions Tea Time as a must-visit destination for bubble tea lovers in St. Petersburg—a place where playful design meets unforgettable flavor, and every visit feels like a mini celebration.